Goodbye, Posterous. Hello, JustMigrate.
Posterous has been a great way to share multimedia content for the last couple of years. I first joined Posterous because it made sharing posts to Twitter, Facebook and Blogger super easy. All of this could be done by simply sending an email to a specified Posterous email address. Unsurprisingly, Posterous was acquired by Twitter last year and since then development on the Posterous platform seemed stagnant. A couple weeks ago the Posterous team made it known that they were no longer focusing on the micro-blog site and would be going on to focus more on Twitter instead.
I have been using Posterous since early 2009 and was alarmed to find out that everything hosted on their servers would be gone on April 30th, when they close for good this year. Over the years I have shared so much content that I have created to my Posterous spaces. When I first picked up the video enabled iPhone 3GS back in 2009, I used to record short clips of my dog, along with any serendipitous events that we encountered on our adventures, and post them to Posterous. Needless to say, it pained me to know that my intimate, personal multimedia would sink into the earth, along with Posterous, on April 30th,
For anyone looking to salvage their content, I found that the .XML backup files that Posterous provided were incomplete and scattered. Instead of relying on their internal backup feature, I hit the web and found that JustMigrate does a good job of taking content from Posterous and migrating it to Tumblr. JustMigrate’s monetization strategy is pretty straight forward – they transfer the first 100 Posterous posts to Tumblr for free, but charge a nominal fee for larger migrations.
It is unfortunate that Posterous is coming to an end, but in this time of migration I’ve found that Blogger may end up being a better platform for my content. Although it’s convenient that JustMigrate is capable of moving posts to Tumblr, I ultimately prefer the layout, design and control that the Blogger offers more. Unlike WordPress, Blogger allows users to customize their blogs without having to pay for that customization functionality. Unlike Posterous, Blogger was able to stay afloat after being acquired by Google. That being said, I had my Posterous account set up to autopost, so a lot of my Posterous content was already backed up and available to me through Blogger.
The take away message here is to those of you using Posterous – be sure to back up your content before you lose it for good on April 30th. If you’re looking for a new platform to jump to, then Tumblr might be a good fit for you. In which case JustMigrate will come in handy if you migrate from Posterous to Tumblr.
Rest in Peace, Posterous.
Thanks a ton,