Building a Theoretical Foundation for Prafix

Building a Theoretical Foundation for Prafix

I believe that there is a need to apply elements of Psychogeography and Phenomenology to make sense of spatial communication in the 21st century.  In building a curriculum, I often turn to these two studies to adapt their rich meaning in order to inspire a philosophical foundation to guide Prafix forward.  There is a role for elements of both of these schools of thought to be reinterpreted and applied to understanding geosocial and geomarketing datasets.

Ten years ago, before I becoming familiar with Guy Debord and Martin Heidegger in spatial context, I thought that there was a geographic relationship to how communication mediums could evoke cognitive change.  I imagined a map of dots, color coordinated and thematically shaded to visualize a given idea or identity.  Those points were fixed in a place, but there color could change over time depending on what influenced them.  Fast forward ten years and mobile computing technology could make it possible to allow these static points to roam freely as they social media savvy mobile phone users transcend physical geography.

Although it seems highly theoretical, most big data companies are selling this same exact idea to giant corporations.  What could be more valuable than point level data on your clients or potential customers?  I would argue that socioeconomic models that could predict socioeconomic consumer behavior could potentially be more valuable than the point level data itself.

I am interested in how technology can be used to help us better understand how space is perceived via communication platforms.  Social Media allows us to geocode our thoughts, essentially associating a thought bubble with a given terrestrial X, Y coordinate.  We could tell a more profound story by mapping out how those georeferenced thought bubbles evolved through space and time.

There is no shortage of geosocial or geomarketing solutions being made.  However, I believe with more theoretical discourse we can ensure that our developments are being made with a conscience.

Thanks a ton,
@ROB_MOR